Impact of Cultural Factors on International Marketing Essay

Impact of Cultural Factors on International Marketing - Essay ExampleCultural TheoriesHofstedes DimensionsA Dutch researcher, Gert Hofstede, after conducting a wide research found that culture possess quatern important dimensions. They includeCollectivism vs. IndividualismMasculinity vs. FemininityPower DistanceAvoidance of incredulityIndividual vs. Collectivism determines the belief of people in a sense that whether they consider reward and obligation individual or at larger group level. In country like Japan, it is considered as unbiased while U.K, U.S and Netherlands atomic routine 18 more inclined towards individualism. West Africa and Indonesia are more concerned in sovietism and receiving responsibility and rewards at larger group level. Products and services which are considered as environmental friendly are considered as more feministic because female gender is more cautious and sensitive about these matters. Power keep refers to segregating individuals on the basis o f status and ranks. It is most commonly observed in Arab and Latin American countries. Countries which are more uncertainty avoidance are tend to inclined towards risk averse and those which require refuse uncertainty avoidance are considered as more risk tolerant countries. (Onkvisit, 2008)... influence while market a brand internationally include Age Group or Gender Taste preference, and engagement of consumers differ with age group and gender. The perspective and attitude of people matters a lot which varies from country to country. Preferences and delight of people living in Latin America will be entirely different from Asiatic Countries. In this regard, it is essential to localize a product to certain extent so that it can take a crap popularity in respective country. Population Higher race means bigger market. Therefore, it is essential to consider the tactic of catering mass number of people. The problem that arises with population is that large number of people can have diverse needs. So, it is vital to select a product that fits to the needs of every individual. Educational Background underdeveloped countries generally possess low rate of literacy as compared to developed countries. Therefore, many products which require higher educational proficiency cannot be successful in countries having lower rate of literacy. Social Class Large population refers to having multi-social sievees. Social classes are also called as economic class which means dividing the target market on the basis of their income, education, background etc. Many products are developed for particular social classes for instance products of apple Inc. cannot be purchased by every social class and are specially designed for elite class of people. Geographical Concentration Geographical concentration is referred to as developing products for specific market condition. Geographical concentration means that every country selects products on the basis of the concentration of de mands present in that country for that product. The number of that product will be determined by the society in