Business Mail

Dear Colleagues, You may all remember, I was entitled to tryout the current difficult situation of our company and come up with an appropriate future strategy to stop the steadily journey sale figures Its obvious that in the last 3 Years, Our total profit is gradually decreasing and to be overmuch competitive, we take aim to reconstitute our strategy and too our geological formation and proceeding effectively to oblige to the Shift of trade. With Reference to the Market research, in five years time, 70 % of all music carrefours testament be bough via the Internet, so I would potently force out we cope at least 50 % and keep nettlesome stores open. unimpeachably its a risky move to stuffy some stores and emphasize strongly on selling by the Internet, precisely trends show that 2/3 of all Consumers under the ripen of 30 prefer shopping through the Internet. We compulsion to restructure our organization gradually so the customers can adapt slowly to the trades and I would naughtylight the opinion of a fellow to vary the Restructuring measures to a very experience logistic company, so that change can be implemented with perfection. Furthermore, the end-consumers are desire speak up about the narrow product ambit and criticize the pretermit of innovation in our company.

Hanna suggests that the best base is to outsource advertizement and promotion to an external company, which has a high cost factor. On the other hand, we can introduce raw(a) products and broaden our product range like offering project cards which leave be bought by over 70 % of all the co nsumers in referring to the Market research.! The Market research also states that, the age convocation 60+ will be pass more on Music products, so I would strongly advice we offer a broaden assortment of goods. In addition, we lack to focus on the 41-60 year old group, because they have the highest average spending in KGCs shop All in all, this is a call for change. We need innovation to be competitive. best(p) RegardsIf you want to get a full essay, order it on our website: OrderCustomPaper.com

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