Alloy.com

Alloy.com: Marketing to genesis Y Table of Contents Introduction_____________________________________ rogue 1 ·         Corporate Level____________________________ paginate 1 ·         Divisional Level____________________________ varlet 2 ·         Functional Level____________________________ rogue 2 The Five-Forces Model ____________________________ rascal 3 Recommendations________________________________ scalawag 5 Conclusion______________________________________ Page 8 Bibliography_____________________________________ Page 9 Introduction Alloy is a catalog and dough merchant of teen-oriented clothing. It computely grocerys to Generation Y youths who were born in the unite States between 1975 and 1989. Top management is currently face up with the difficult decision of whether or not to accept AOLs steep terms implicated in its partnership religious offering to become an anchor tenant on its teen crap internet site. Corp orate Level Alloy.com operates under a hybrid e-business archetype; including advertising, dissemination channel member, tie and community characteristics. The advertising and scattering components are what generate revenues for the keep company. Advertising space is sell on the web site for sponsors who wish to reach the Generation Y market that Alloy.com has success estimabley attracted and retained. The other revenue spud for the company is the retail of clothing and accessories to the target market. Alloy likewise possesses affiliation e-business model characteristics because it offers links to other sites that could be seen as competitive.

This s! ystem is employed as the sites are not in direct competition and it is believed that these sites would be visited anyway. The affiliation link increases the foster of the multitude site and allows Alloy to collect a profit. Lastly, a study part of the strategy that Alloy uses to attract its market and uphold interest is the community aspect that it offers. This is a major(ip) effectiveness as it is elevatedly valued by youths and accounts for the high come of traffic to the site. The overall objective of the Alloy site is to gestate community, content and commerce to the Generation Y market. The science and succeeding application of measures to deliver this... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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