Mkt 337

Company indite CFL (Core Finland ltd) which was found in 2006 in Finland. Its a dynamic nutrition merchandising corporation. The present managing director of CFL is Joonas Turkama. The main activates of this company is ar importeeing, tradeing and sales of first class products, which shake the potential to grow banging brands nationally as well as internationally. The mainly focusing on arming brands in order to gain a long full term success. CoreFinlands main target groups argon wholesale, retail trade and HoReCa -sector. They in any case build international partnerships, especially in Western-Europe and in the Baltic Sea arena.In emerging they plan to expand their business activities particularly towards Russia, Germany and Sweden. The main product of this company is snacks and food product. It results merchandiseing and sales service both domestic and exotic by its long distribution channel (whole sale, Retail). It also provide somewhat service like hosting, packa ging, consulting by retail chain. reaping CFL start producing VEGE CHIPS from 2011 under Rye snacks. Now a day in Europe multitude ar more health concusses so that in Europe grocery people argon like to choose rubicund food quite than fast food.So that organic foods easily trifle a big grocery store in Europe . VEGE CHIPS is completely well and organic food. Its non only a snakes people endure ingestion it as a regular food. Fat level in VEGE CHIPS is in truth low so that middle epoch people can come across it as much as they want. No1 Developing market for VEGE CHIPS Our target market is two dissimilar countries Srilanka and Canada. These two countries ar different from each other. They are exclusively different in socially and culturally. So our target market also different for these two countries. Country pen Srilanka Population 1,481,334 (July 2011 est. ) mount up structure 0-14 years24. 9% (male 2,705,953/ young-bearing(prenominal) 2,599,717) 15-64 years67. 2% (male 6,993,668/ womanly 7,313,440) 65 years and oer7. 9% (male 720,219/female 950,916) (2011 est. ) Median age Total30. 8 years male29. 7 years female31. 8 years (2011 est. ) Canada Population 34,300,083 (July 2011 est. ) Age structure 0-14 years15. 7% (male 2,736,737/female 2,602,342) 15-64 years68. 5% (male 11,776,611/female 11,517,972) 65 years and over15. 9% (male 2,372,356/female 3,024,571) (2011 est. ) Median age Total41 years male39. 8 years female42. years (2011 est. ) Customer profile Our target is middle age people who are 18 above. shopping center age people are more health concusses and the can absorb decision as their own. we believe that they go away collect our chips because its flushed and totally natural. If we can satisfy them they will influence other for chose our product. Srilanka In srilanka we will target high society area like Colombo because they are more health concuss and they can easily effort healthy food without thinking for price. in their pe ople lead busy life-time so if they got ready healthy food they can easily take it.We also target sea side area w here(predicate) tourist comes from different country. Canada In Canada we will target is the whole country. Because they are reach liberal and lead busy time. They also more health concusses and educated too. No 2 The Marketing Mix for VEGE CHIPS Srilanka Canada Product Srilankan people like drear food like as other Asian country so here we have to apply extra racy chips with regular one. Product In Canada we use our regular healthy chips but we have to practise it little bit sweet and salty Place We sell it in retail stall and all over the target location. Place exceedingly shop and large retail stall in super prom or market. Promotion present we use TVC, Billboard commercial also in magazine , health magazine Promotion here u use free tail, billboard, health magazine , bill board in bus train , taxi toll Small packet and medium, little fare off chips so that price can be reduce. Price Large and gorgeous packing material so that we can keep bounteousness price. Positioning Less price because middle class people can afford it. Positioning High price because people get healthy food and its for higher class people. Process We produce chips in srilanka Process We chose a well known distributer in Canada and exporting chips from Finland. Physical evidence Spicy chips with attractive shape of chips but packing will be little costly. Physical evidence Attractive packing with high costly and chips color is light. People Well dress up sellers and they are directly commutated because here we do direct marketing. People For make familiar we give cap, t-shirt to our distributor and give well amount of percentage for big sale. No 3 Integrated marketing conference for VEGE CHIPS Srilanka Canada Step 1 Vege chips is completely new product for srilanka so our pile is gaining the one of best healthy food producer in there. presen t we do batch marketing for promoting our chips in school, collage. Because in srilanka most of are middle class society people. Step 1 As a new chip in Canada our vision is reach a reckon position by providing healthy snacks in market. We gain it by providing healthy chips at a premium price. Step 2 As we are new in Srilanka so we heir a add plastered for adverting and provides them our survey report on target customers need expectation from snacks.We are new in here its a weakness for us but our strength is we are providing healthy and natural foods. For Asian region country here peoples like spicy foods so that we provides some spicy flavors chips. Step 2 For promotion in Canada all work do by distributer as we choose distribution channel in here for providing our product. So here no need to full fear for determining customer profile. Expensive price is a weakness here but in other hand providing healthy food is our strength. Here chips will salty and little bit sweet. St ep 3 Here we do our promotion by TVC, Billboard, and Health magazine. Our main massage is sap healthy chips at cheaper price Our main rejective is gain 25 % of the snacks market in a year. Step 3 Our tag gunstock is Eat healthy, Live long . Here we do free trail, profits pop up , billboard in bus train. Here our object is gain 25 % of snack market in 2-4 year. Step 4 We make our 40 % capital from Finland and other 60 % from native desire for build our factory in Srilanka. Step 4 In Canada we import chips from Finland so we have do is send money in stock and tax.So the Budget is cheaper for Canada. Step 5 By TVC here we do mass marketing for establish our product. Billboard marketing done by ad agency. For middle and higher class people here we have puny packet and fewer amounts of chips. We can overcome our profit but less costly packaging. Step 5 This chips is healthy, natural and unique. Here we chose a distribution channel to supply it in lager retrial store and mass marketing. We provide them healthy and natural food so the price is higher in here. We use gorgeous packaging. We provide product from Finland by this its lightheaded to gain profit. Step 6 For a good progress we obligate out our monthly feedback from all material body of stores and retailer. We have to careful for breakeven full point and overall sells for understood our current market situation. Step 6 For Canada we have to careful in monitoring, evaluating and controlling to our distribution channel. We take all kind of information from them for understanding our market situation. Assignment 1 ( Promotional marketing) Submitted to Sherina Idrish field of view MKT 337 Section 8 Submitted by Hossan momahmmed mishu ID 102 0184 030